Learn

Plain-English guides on getting found by Google and the AI assistants your customers now ask.

New here? Start in this order

Four steps, about half an hour, and you will know where you stand.

  1. What Is GEO?Start with what AI search actually is, so the rest has something to hang on.
  2. Ask the assistantsAsk the assistants about your own business before you change anything. What you find is the baseline.
  3. Run a free scanGet the machine read of your public site: the gaps, scored, with no account needed.
  4. What Is a Bump Score?Now the number means something. Read what each category is telling you.

What Is GEO?

A plain-English explanation of Generative Engine Optimisation: how AI assistants choose which businesses to cite, and how it differs from traditional SEO.

What Is a Bump Score?

How the Bump Score works: what it measures across Google and the major AI assistants, and how to read and improve yours.

AI Visibility Checklist

A practical checklist for making your business easy for ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews to find, understand, and cite.

AI Visibility for Estate Agents

How buyers and sellers now ask AI assistants to recommend an estate agent, and what an agency can do to be the name that comes back.

AI Visibility for Lettings Agents

How landlords and tenants now ask AI assistants to recommend a letting agent, and what a lettings business can do to be the name that comes back.

Check If AI Recommends You

A step-by-step way to find out whether ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI name your business when someone asks for a recommendation.

Glossary

Plain-English definitions of the terms that come up around AI search: GEO, AEO, AI Overviews, citations, AI crawlers, schema, the Bump Score, and what it means for a score to abstain.