What Is a Bump Score?

The Bump Score in one number

Your Bump Score runs from 0 to 100, and higher is better. It answers a simple question: if a customer looked for a business like yours today, through a search engine or by asking an AI assistant, how ready are you to be found and named?

A rough guide to the bands: 80 and above is Excellent, 60 to 79 is Good, 40 to 59 is Average, 20 to 39 is Below Average, and below 20 is Needs Attention. A newer or smaller business often starts lower and climbs steadily as it tidies up how it presents itself. The number is a starting point, not a verdict.

The seven things it measures

The score is built from seven categories, each scored from 0 to 100 and each carrying a weight in the total. The heavier a category, the more it moves your headline number.

Technical SEO (20 percent): the crawlable, indexable foundation that search engines need before anything else can help you.

Content Quality (15 percent): whether your pages clearly say what you do, who you serve, and where, in the words a customer would use.

Site Performance (15 percent): how quickly and stably your pages load, the Core Web Vitals that affect both ranking and experience.

AI Readiness (15 percent): the structured data and machine-readable signals that let an assistant parse your business rather than guess at it.

AI Visibility (10 percent): whether AI assistants actually find and cite you when someone asks a question you should answer.

Social Presence (10 percent): a consistent, active presence on the profiles that people and machines cross-check.

Reputation (15 percent): the reviews and third-party mentions that corroborate you, which assistants trust more than your own site alone.

How the categories combine

The overall score is a weighted average of the categories that could be measured. Because Technical SEO carries the most weight, a fix there moves your headline number more than the same gain in a lighter category, though the honest play is always to fix what is genuinely weak.

One important detail: if a category cannot be assessed, it is left out and the remaining weights are rebalanced, rather than counted as a zero. If a scan cannot reach your site, or the site renders only through JavaScript, or it blocks crawlers, the affected category abstains instead of dragging your score down with a number we did not actually earn the right to give. Bump would rather show you less than show you something invented.

What a free scan can and cannot see

A free Bump scan reads your public site and scores the readiness signals above, with no account needed. It is a real measurement of what a search engine or an assistant can see when it looks at you.

There is one honest limit worth understanding. The free scan does not query the AI assistants themselves, so it never invents a figure for whether they name you: the AI Visibility category abstains on a free scan rather than guess. The live check of whether ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI actually mention your business, and how you compare with competitors, runs on the paid tiers.

How to read and improve yours

The single number is useful for tracking progress over time, but the value is in the breakdown. Each category lists the specific gaps behind its score, so improving your Bump Score is a matter of working through concrete fixes rather than chasing a figure.

Start where you are both weak and heavily weighted, since that combination moves the number fastest, then work down the list. Re-scan after changes to see the score respond. The goal is not a perfect 100; it is a business that is genuinely easy for both Google and the assistants to find, understand, and recommend.

Frequently asked questions

What is a good Bump Score?

As a guide, 80 and above is Excellent, 60 to 79 is Good, 40 to 59 is Average, 20 to 39 is Below Average, and below 20 is Needs Attention. A newer business often starts lower and rises as it improves its site, its listings, and its content. Treat the number as a baseline to improve, not a pass or fail.

What does the Bump Score measure?

Seven categories of readiness across Google and the major AI assistants: Technical SEO, Content Quality, Site Performance, AI Readiness, AI Visibility, Social Presence, and Reputation. Each is scored from 0 to 100 and weighted into a single overall score.

Is the Bump Score free?

Yes. A free scan reads your public site and gives you a Bump Score with the specific gaps to fix, with no account needed. The live check of whether each AI assistant actually names your business, and how you compare with competitors, runs on the paid tiers.

Why is one of my categories not scored?

If the scan cannot reach or fully read your site, because it is unreachable, renders only through JavaScript, or blocks crawlers, that category abstains rather than being counted as a zero, so your score is not unfairly dragged down. Fixing the access issue and re-scanning lets that category be measured.

How is a Bump Score related to GEO?

GEO, Generative Engine Optimisation, is the work of making your business easy for AI assistants to find and cite. The Bump Score is how you measure whether that work is landing, across the same signals search engines and assistants weigh, turned into a single number with the gaps behind it.