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SEO, GEO, and AI visibility insights for local businesses.

28 Mar 20266 min read

What is GEO and why it matters in 2026

Generative Engine Optimisation is the new frontier. If your business isn’t being cited by ChatGPT and Perplexity, you’re invisible to a growing segment of buyers.

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25 Mar 20268 min read

How AI platforms choose which businesses to cite

We analysed 10,000 AI responses to understand what makes a business get recommended. Structured data, llms.txt, and content formatting are the key factors.

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22 Mar 20264 min read

5 technical SEO fixes that take 10 minutes

Missing viewport meta, no canonical tags, broken heading hierarchy — these quick wins can boost your score by 15–20 points in a single afternoon.

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18 Mar 20267 min read

The estate agent’s guide to AI visibility

When someone asks ChatGPT ‘who is the best estate agent in Chelsea?’, will you appear? Here’s how to make sure you do.

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14 Mar 20265 min read

Why your Google ranking isn’t enough anymore

40% of property searches now start on AI platforms, not Google. If your SEO strategy stops at traditional search, you’re leaving leads on the table.

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10 Mar 20266 min read

Local SEO vs GEO: what’s the difference?

SEO gets you found on Google. GEO gets you cited on ChatGPT, Perplexity, and Gemini. Here’s how they work together — and where they diverge.

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1 Apr 20267 min read

What is llms.txt and how to create one for your estate agency

The emerging standard that tells AI platforms what your business does. Create one in under 30 minutes.

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1 Apr 20269 min read

Schema markup for property websites: the complete guide

LocalBusiness, RealEstateAgent, FAQPage schema types explained with copy-paste examples for estate agency websites.

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1 Apr 20268 min read

Content strategy for estate agents: what to publish and why

Neighbourhood guides, market reports, buyer and seller guides — a practical content calendar for agents who want to be found.

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1 Apr 20267 min read

Lead attribution for estate agents: know what’s actually working

Most estate agents have no idea which marketing channels generate their best leads. Here’s how to fix that.

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