See what being findable is worth to you in money rather than in rankings. Put in the numbers you already know, and this works out what the leads you are not getting today would be worth if you got them.
It takes three numbers you already know: how many leads you get in a month, roughly what one is worth to you when it closes, and how often they close. From those it works out what your current visibility is earning, then applies the lift measured across businesses on the platform. The gap between the two is what you are leaving on the table.
The lift figures are averages, not promises. A business with no structured data and no presence in AI answers has more room than one that has already done the work, so treat the result as an order of magnitude rather than a forecast.
When someone asks an assistant who to use, they are not handed a page of links to compare. They get a short answer naming one or two businesses. If you are not in it, you were not rejected, you were never presented, and no amount of conversion work on your website recovers a visit that never happened.
That is why the number this produces is a lead-volume number rather than a ranking one. Ranking positions move without revenue moving. Being the answer to a question a buyer is already asking moves both.