Case Studies

Real results from UK estate agencies using Bump to grow their visibility and generate more leads.

Agency names and details have been fictionalised for illustrative purposes.

340%

AI visibility increase

Carter & Howe

Bath, Somerset

Challenge

Despite strong Google rankings and a well-designed website, Carter & Howe were completely invisible to AI platforms. When potential buyers asked ChatGPT or Perplexity for estate agent recommendations in Bath, they never appeared.

Solution

Bump’s diagnostic scan revealed three critical gaps: no llms.txt file, missing FAQ schema on service pages, and zero structured data markup. Oly generated an llms.txt file, added JSON-LD schema across all property listing pages, and restructured their area guides with FAQ sections that AI could extract.

Results

✓ AI citation rate: 0% → 34% in 8 weeks
✓ 23 new enquiries attributed to AI platforms
✓ Featured in Perplexity’s top 3 for ‘best estate agents Bath’
✓ Bump Score: 28 → 71

“We had no idea AI platforms were sending business to our competitors. Bump showed us exactly what was missing and Oly fixed it in days, not months.”

Sarah Carter — Director, Carter & Howe

2.1x

organic leads increase

Hartley James

Manchester

Challenge

Hartley James was entirely dependent on Rightmove and Zoopla for leads. When portal costs increased by 30%, they had no direct traffic strategy and zero organic lead generation.

Solution

Bump’s content engine produced 12 SEO-optimised area guides covering every neighbourhood in their territory, plus 4 AI-generated landing pages targeting first-time buyer queries. Each piece was crafted with Hartley James’s brand voice and local expertise.

Results

✓ 2.1x organic leads in 90 days
✓ 47% reduction in portal dependency
✓ 12 area guides ranking page 1
✓ 4 landing pages generating 18 leads/month

“We were spending £3,000 a month on portals and getting the same leads as everyone else. Now half our leads come directly through our own content.”

Marcus Hartley — Managing Director, Hartley James

15 hrs

saved per week

Park & Lane

London (Chelsea, Fulham)

Challenge

A small team of 4 negotiators managing high-value properties across Chelsea and Fulham. Every hour spent on marketing was an hour away from viewings and client relationships.

Solution

Oly took over the entire digital presence: automated weekly content publishing, monitored 6 competitors for keyword changes and new listings, and routed incoming leads to the right negotiator based on territory postcodes.

Results

✓ 15 hours/week freed up for client-facing work
✓ 3 competitor keywords reclaimed in first month
✓ Lead response time: 4 hours → 12 minutes
✓ NPS score improved from 72 to 89

“Oly is like having a junior marketer who works 24/7 and never needs a brief. Our team can focus on what they do best — winning instructions.”

James Park — Founder, Park & Lane

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